Instagram has become one of the most important ways of promoting your photography business.
If you don’t already have an account, these are some reasons you should.
1. Instagram allows your work to be discovered
Where else can your work be viewed by thousands, just by sharing a single image?
2. It’s a social media platform based on photography
Instagram has always been image based. You can focus on sharing photography, and not worry about what you are going to write. Plus, it’s a great way to show off your portfolio.
3. It’s one of the fastest growing social media platforms
In 2014, Instagram had 200 million followers. They currently have over 800 million monthly active users from around the world.
4. It’s a great place for inspiration
There are so many genres of photography being posted daily on Instagram. With so many amazingly talented photographers on the platform, it’s impossible not to be inspired.
5. Large social community
Unlike a lot of other social media platforms, Instagram has a very large and friendly social community. Everyone plays nice, and is supportive of each other.
6. Opportunities and collaborations
Instagram is a great place to connect with other photographers to share ideas or collaborate. It’s also good for connecting with brands, and businesses to promote products through Influencer Marketing.
